MiraiMe is a manifestation of a dream that one day every menstruating person in this country will have access to menstrual hygiene. ‘Mirai’ is a Japanese word which means ‘the future’, MiraiMe stands for every woman out there who believes ‘The future is me’. As a brand, we envision empowering every menstruating person by providing them a solution for that time of the month when they are slowed by Mother Nature.
Menstruation is a monthly occurrence yet millions of menstruaters across the globe are denied the right to manage their monthly menstrual cycle in a dignified and healthy way. Cultural taboos, discriminatory social norms, poverty, and lack of basic services often force women to refrain from adopting healthy menstrual hygiene.
While I was volunteering in rural Odisha, I got the chance to meet hundreds of women and understand what they go through. Menstruation is often a neglected issue compared to other struggles in life. Coming home, the situation wasn’t drastically better. Even modern educated and independent women face so many challenges during her periods. Not just physical wellbeing, menstruation also has an impact on mental health which so many women are not aware of.
With MiraiMe we plan to introduce a smart yet simple way of managing periods. Currently, we offer Certified Organic Tampons which are inspired from the modern women who are defining the future. Quality is our topmost priority and it is ingrained in every process of the value chain, right from sourcing to customer service to giving back to the community.
Devidutta Dash, Founder & CEO